EB Transformations (and sister business Everyday Beautiful) was founded and is run by Laurie Chism.

After starting her passion project in beauty and hairstyling, Laurie stumbled upon a new passion: helping trans women feel beautiful. So, Laurie started EB Transformations as a way to give the MtF community in the Tampa Bay area a way to express themselves and feel confident in a safe, loving space. Our team is dedicated not only to helping you feel beautiful but to providing you with a home away from home. 

If you're still on the fence about paying us a visit, give us a call. We can't wait to get to know you!

Laurie and the EB Transformations Team

Portrait of Laurie Chism, founder of Everyday Beautiful.